Tennessee Realtor State Practice Exam

Which practice should be avoided on social media when managing marketing for real estate?

1. Accepting friend requests from strangers

2. Posting open house details

3. Sharing market analysis reports

4. Connecting with past clients

The correct answer is: Accepting friend requests from strangers

Accepting friend requests from strangers can pose several risks in the context of real estate marketing on social media. The primary concern is maintaining professional boundaries and ensuring the security of personal and sensitive information. Accepting requests from individuals who are unknown can lead to potential privacy violations and expose the realtor to scams or inappropriate interactions. In social media marketing, establishing a good rapport with clients and the community is essential, but it must be done with caution. While connecting with past clients and sharing valuable content like market analysis reports both serve to engage and inform an audience, accepting random friend requests from strangers can compromise the integrity of one's professional image and the security of private client information. In contrast, posting open house details, sharing insightful market analysis, and nurturing relationships with previous clients are effective marketing strategies that help build a constructive online presence and promote professionalism in the real estate field. Keeping a discerning perspective on whom to connect with on social platforms is crucial for protecting oneself and maintaining a trustworthy brand.